For Air New Zealand's 1,000,000 Airpoints Dollars giveaway, we created "Pin a Million," a nationwide promotion with two components: a GeoGuessr-like daily online game and a real-world activation spread across most of New Zealand's major cities. The results were outstanding, making it Air New Zealand's biggest and most effective brand promotion in history.
Over 10% increase in sales throughout the 5 week duration.
Over a million entries + 6.3k real world activation visitors.
21k new Airpoints members.
33% increase in website visits.
Over a million entries + 6.3k real world activation visitors.
21k new Airpoints members.
33% increase in website visits.
